Before you write the release: If the PR in question has time, have a quick look at the site they are pitching to, to get an idea of the tone of writing and the type of article that does well. Use this to make the press release a bit more relevant. Rebecca Thomson, reporter, computer Weekly Provide clear relevance to my 'beat'.
These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces.
As CEO of the tech PR firm Cutler Groupit's my job to help take the business dealings of innovative tech startups and turn them into press coverage -- and one of the first steps my team and I take is writing good press releases on our clients' behalf.
Indeed, great press releases do more than keep the media and the industry-at-large informed of your company's recent developments. They are meant to pique the interest of journalists, who may seek to cover the topic further.
Crafting a great press release is often the first step in securing a magazine feature or television interview -- and thus, more visibility and new customers. Considering that journalists are flooded with potential stories and pitches on a daily basis, making yours stand out from the pack is crucial.
While the format for a press release is basic, the content of the release should be anything but. Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.
Grab attention with a good headline. The beginning of a press release -- just as with a magazine article, book or promotional pamphlet -- is the most important. A strong headline and, for that matter, email subject line when you send out the pitch will pull in journalists seeking good stories.
Your headline should be as engaging as it is accurate.
Get right to the point in the first paragraph. Because reporters are busy people, you must assume that they will only read the first sentence and then scan the rest -- and even that's a generous assumption. Get the message of your press release out quickly.
Every important point should be addressed in the first few sentences. The subsequent paragraphs should be for supporting information. It's easy to fill up a page with a creative, colorful narrative.
Leave the artistry to the writers -- pack your press release with hard numbers that support the significance of your product or announcement. If you're claiming a trend, you need proof to back it up.
Quantify your argument and it will become much more compelling. Make it grammatically flawless. Proofread your press release -- and let a few other people proofread it as well -- before sending it out. Even a single mistake can dissuade a reporter from taking you seriously. Include quotes whenever possible.
There is a source of natural color that cannot be replicated: Include your contact information. A common oversight that can render a press release ineffectual is a lack of contact information for reporters to follow up with. Whether you or someone else at the company is the point of contact, don't forget to include an email address and phone number on the release preferably at the top of the page.Write your press release using your key messages.
Give only facts, and don’t make any defensive statements; if it's brief, that's okay. State who, what, when, where and why.
Marketwired offers a variety of PR solutions including press release and news wire distribution services, media monitoring and more. We write & publish press releases- only a small one time fee of $ [email protected] New product launches Updates to existing products Opening a new office Introducing a new partnership Rebranding Promoting/hiring a new executive Receiving an award View Our Quality Press Releases we have written on Vending Technology News.
For example, a trade show press kit might contain a company merger press release, three new product press releases, and a press release announcing a new CEO.
However, don't include more than one press release if you can avoid it. Press release pages are typically added to the "Press Release" link, which is often a link under the "About Your Company" area of your home page. This is important because your press release invites people to your Web page, and because you don’t want to miss any opportunities!
If your release goes to two pages, do not staple them together. • If you go to a second page, write “MORE” at the middle of the bottom of the first page.