Share via Email The rise of smartphones and apps means marketers have to develop digital skills to communicate effectively with customers.
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I have joined your feed and look forward to in quest of extra of your magnificent post. Monari December 23, at 1: Imagine hearing the ice beneath the puck. Imagine seeing the goal tender getting closer and closer, and bigger and bigger as he attempts to block and deter the forward motion of the puck.
Imagine riding inside the football passed by the quarterback to a receiver. Imagine hearing the crash and clatter as the receiver is tackled. Imagine hearing the whoosh of the air as the football is kicked between the goal posts and seeing the football get larger and larger as it tumbles and gets closer and closer to the goal posts.
Imagine sitting inside second base as a runner steals second. Imagine seeing the pitcher clutch the seams on the baseball preparing to pitch a curve ball. Imagine seeing a line drive get bigger and bigger as it gets closer and closer as it hits the pitcher.
Imagine sitting inside home plate when the whoosh of the pitched baseball passes over your head. Imagine sitting on the tape of the tennis net when the ball hits and crashes into the tape.
These are but a few scenes and sounds from on the playing field that can now be experienced by sports spectators who attend sports stadiums equipped with the instrumented sports paraphernalia technology covered in U.
Pat 8, and U.
Pat 9, invented by Dr. The inventions involve enhancing televised and streamed sporting events from stadiums and arenas. Popular games like football, ice hockey, baseball, soccer, tennis, volleyball are covered. The spectators will witness unique sights and sounds never before seen and heard in broadcast and streaming media.
In many ways, the inventions are revolutionary in their ability to intensify the entertainment content of the games. In other ways, the inventions are revolutionary in their ability to intensify the training of the players. The inventors are currently reviewing potential sites for the business Sports Entertainment Systems, LLC and raising the capital necessary to project the business forward.
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Sports teams develop a faithful fanatical following primarily due to high levels of identification, which is the second point of differentiation between GSM and sports marketing. Top 10 Differences Between Goods/Services Marketing and Sports Marketing.
“Sports is a people business, so we’re looking for ways to use technology to further engage with people,” said John Abbamondi, vice president of the NBA’s Team Marketing & Business Operations division.
In general, the mobile/satellite industry is a great example of the impacts of technology on advertising and marketing. It includes a variety of products, including mobile communication devices, wireless Internet, PDAs, and GPS, among other products.
Jan 17, · Outstanding Research Paper Topics to Get Your Writing Started. The peculiarities of sporting event marketing and promotion of tourist destinations (read our sports marketing research paper about tourist destinations).
IT and Technology Research Paper Topics.
A transformation of marketing is underway as we spend more time on our mobiles, tablets and laptops. The challenge for brands is to connect with customers through all these devices in real time.